Being a value and belief driven company, we feel that we are well placed to take the lead to drive digital inclusion in Africa. Studies have shown that Sub-Saharan Africa continues to lag behind in digital and financial inclusion with mobile internet inclusion of 24% and digital literacy standing at 45%.

We hold fast to our belief that everyone deserves the benefits of a modern, connected life, thus, we will always seek to go above and beyond in ensuring that no one is left behind on this journey to delivering a bold, new digital world.

To contribute to bridging the digital divide in Zambia, MTN Zambia introduces MTN Data Smart which is a program that is designed to help you learn more about what the internet has to offer and how best to use it to your advantage.

The internet, being at its very core a global computer network providing a variety of information and communication facilities, bears many opportunities for you to access multiple resources for information, entertainment and staying in touch with friends and family.

MTN Data Smart is meant to expose you to some specific online resources, platforms and applications that are not only popular in today’s digital world but also provide convenient functionality that is sure to make your life a whole lot brighter.

One of the fundamental online tools that you will need to browse and access information on the internet is a search engine. A search engine is simply a software system that is designed to carry out web searches for particular information on the millions of WebPages on the internet.

The purpose of a search engine is to systematically search the internet for particular information specified in a textual web search query. Some of the popular search engines today include Google, Bing and Check out the video below to learn more about the many uses of Google as a search engine.

Besides being a collection of information and media files, the internet is also used as a communication medium through which people can connect and stay in touch. The popular ways that people stay in touch on the internet is through social media networking sites such as Facebook and WhatsApp.

Latest reports indicate that there are over 2.85 billion users on Facebook which makes Facebook the largest social media platform at the moment. People use Facebook to stay in touch with family and friends, join chat groups and keep up with the latest trends by their favorite celebrity or sports team. Check out the video below to learn more about the many other fun things you can do on Facebook.

Closely related to Facebook as a social networking site, WhatsApp has gained global popularity for its fun features and convenient functionality that allows you to stay in touch with your friends and family in an exciting and interactive way.

WhatsApp allows you to send text messages and voice messages, make voice and video calls, and share images, documents, user locations, and other media content through your Smartphone or computer. Learn more about WhatsApp in the video below;

Imagine having access to a catalogue of billions of videos that you can select from to watch at your convenience? That is exactly what YouTube offers you! On YouTube, you can find video content for entertainment, information or education such as music videos, documentaries and tutorials.

According to, YouTube is an American online video sharing and social media platform launched in February 2005 that allows you to watch and share videos online. The video below explains more about the features of YouTube.

The internet is regarded as one of the greatest inventions of our generation and it continues to evolve and expand thereby exposing more uses and functionalities. To thrive in this digital world, it is important to learn and discover all the positive ways in which we can use the internet and its vast resources for our personal and collective development. Join the MTN Data Smart movement today!

Related insights